IDIR, Fine leather-craft creation. All our products are designed in Morocco.
In the heart of Morocco, the name “IDIR” carries a story woven with resilience and hope. Derived from the Berber heritage, Idir was traditionally bestowed upon infants who faced challenges at birth, yet triumphed against the odds. A name meaning “long life” was a wish, a celebration of their endurance.
In crafting our high-end leather goods, we chose “IDIR” as a symbol. Like those resilient infants, our products endure the tests of time. Just as the name embodies longevity, we aspire for our meticulously crafted leather pieces to withstand life’s trials, sharing in the spirit of endurance and celebrating the beauty of a lasting legacy.
REDEFINING FASHION
IDIR redefines today’s fashion by blending traditional Moroccan craftsmanship with contemporary luxury. In each crafted leather piece, there’s a seamless fusion of heritage and modernity, creating a unique and timeless style. By prioritizing quality and elegance, our brand stands as a symbol of sophistication and authenticity, offering fashion enthusiasts a fresh and refined perspective in the ever-evolving world of style.
IDIR SIGNATURE COLLECTION: SAFFIANO LEATHER
Sourced from the finest Italian tanneries, our Saffiano leather is carefully selected for its quality and authenticity. The transformative journey then continues in Morocco, where skilled artisans, with years of experience, bring this material to life. This collaboration results in ‘IDIR’ business bags that seamlessly merge the best of Italian elegance with the professional craftsmanship of Moroccan artisans.
Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.
All fashion brands are about looking good. Being Human is also about doing good. And you can do good by the simple act of slipping into a t-shirt or a pair of jeans.
